Flashing neon lights and giant digital billboards. Brilliant Broadway marquees. Costumed characters and musicians. Times Square is big, bright and unforgettable. Its main junction is filled with popular retailers—plus the TKTS discount booth, which offers up to 50 percent off theater tickets. Walk to the top of its red steps—you may know them from the "Empire State of Mind" video—for a sweeping view of the area, including One Times Square, the building from which the ball drops on New Year's Eve.