Today GUM lives like it once was conceived. It is ideal shopping city of Moscow that seems to live without losses and catastrophes for 120 years already. The fountain in the center of GUM was reopened and pleases visitors since 2007. This legendary construction is captured in the official chronicles of the twentieth century and in millions of private shots. They say, the sound of a shutter can be heard every three seconds here today. The legendary cinema, which went down in the history of the national movie-making, was restored. Unique illumination project was carried out on the facade. GUM-Skating rink was opened at Red Square in 2006, which at once gained the fame of the brightest ice rink of the capital.
GUM is not just a store where you can buy almost everything. It is a shopping block where there is a pharmacy, bank branch, and flower shop ... It is a monument of architecture. It is a comfortable lounge area with restaurants and cafes. It is an art gallery and venue for cultural events. It is an integral part of Russian history. It is a symbol of Moscow and it is the closest place to the Kremlin, where you can feel yourself in Europe!