Opened in 1954, during Sao Paulo's 400th anniversary, the Ibirapuera Park has a 1.6 million m² area and sports courts, bicycle racks and restaurants. The project was led by Oscar Niemeyer, the architect who created most of the buildings in Brasilia. It also involved several professionals, such as architects Ulhoa Cavalcanti and Zenon Lotufo, besides landscapers Burle Marx and Augusto Teixeira Mendes. The Ibirapuera has been elected "one of the 10 best urban parks in the world" by The Guardian, and it gathers athletes in the running lanes, soccer courts and open gym equipment. It also charms people looking for culture. The Museu de Arte Contemporânea (Contemporary Art Museum), the Museu de Arte Moderna (Modern Art Museum), the Museu Afro Brasil (Afro Brazil Museum), the Auditorio Ibirapuera (Ibirapuera Auditorium), the Pavilhão Japonês (Japanese Pavilion) and the Oca are all in the park. Take the time to also visit the Museu de Arte de São Paulo (Masp), which is only 6 km away.

The Museu de Arte de São Paulo (Masp) was born in 1968, idealized by the journalist Assis Chateaubriand and directed by the marchand Pietro Maria Bardi. Masp was designed by the architect Lina Bo Bardi and erected to overlook São Paulo’s downtown area and the Serra da Cantareira. The building has a rectangular shape, suspended by four columns with a gap of 74m between them, open as a plaza and used by residents and tourists. Masp’s mission is to serve education, and the museum is very active in the cultural scene of the city, offering common spaces for its residents, like the library, mezzanine and auditorium. Masp also hosts educational projects. The main objective is for people to experience art.

The Arts and Crafts Fair is one of the main tourist attractions of Embu das Artes, located 27 km from São Paulo. A small town with less than 300 thousand inhabitants that breathes culture, Embu das Artes has its name because it has received great artists, especially Brazilian modernists, such as Anita Malfatti, Oswald de Andrade and Tarsila do Amaral. Occurring since 1969, the Fair occupies the streets of the town’s historical center with artists who exhibit and sell various products, like porcelain, sculptures, paintings, baskets, lace, trinkets, musical instruments and decoration items. The Green Fair also takes place over there, offering plants and ornamental flowers. If you want to learn more about Brazilian history and art, you’ll be amazed by the museums, churches and memorials in town, such as the Jesuit Sacred Art Museum and the Saint Lazarus Chapel. Embu also has many bars and cozy cafes with live music for you to relax and enjoy after seeing the Fair.

The history of the Cathedral of São Paulo goes back in time to 1589, when it was decided that a main church (the Matriz) would be built in the small village of São Paulo. The Cathedral is the largest church in the city of São Paulo: 111 metres long, 46 metres wide, with the two flanking towers reaching a height of 92 metres. The Cathedral is a Latin cross church with a five-aisled nave and a dome that reaches 30 metres over the crossing. Although the building in general is Neo-Gothic, the dome is inspired by the Renaissance dome of the Cathedral of Florence. The cathedral’s organ, built in 1954 by the Italian firm Balbiani & Rossi, is one of the largest in Latin America. It has five keyboards, 329 stops, 120 registers, and 12,000 pipes, the mouths of which display hand-engraved reliefs in Gothic style.

The Afro Brasil Museum is a public institution under the Secretary of Culture of the State of São Paulo and administered by the Afro Brasil Museum Association - Social Organization of Culture. Located in Padre Manoel da Nóbrega Pavilion, within the most famous Park of São Paulo, Ibirapuera Park, the Museum preserves, in 11 thousand m2 a collection with more than 6 thousand works, including paintings, sculptures, prints, photographs, documents and pieces. ethnological works by Brazilian and foreign authors, produced between the eighteenth century and today. The collection encompasses several aspects of the African and Afro-Brazilian cultural universes, addressing themes such as religion, work, art, slavery, among other themes in recording the historical trajectory and African influences in the construction of Brazilian society.

To appreciate the diversity of the portuguese language, to celebrate it as a paramount and founding element of our culture and to bring it closer to its speakers worldwide.The Museu da Língua Portuguesa was born aiming at this target. The inauguration took place on March the 20th , 2006. The chosen location to accommodate the Museum was the Estação da Luz, situated in the heart of São Paulo – city with the largest Portuguese-speaking population in the world – and a site of historical importance to the state capital and to Brazil. The station was one of the main crossing points for immigrants arriving in the country and, to this day, a dynamic place that provides contact and interaction among several cultures and social classes, sheltering accents from all parts of Brazil. During almost 10 years of its operation, the Museu da Língua Portuguesa welcomed 3.931.040 visitors, who have lived the experience of connecting themselves even more with the language, its origins, its history, its influences and the variations it takes within the population’s everyday life.

The Arena, also known as Itaquerão, is located in the East Zone of São Paulo, Brasil's most populated city. The football stadium was built for the 2014 FIFA World Cup and can hold 48 thousand fans. With 89 boxes, 59 stores, 15 elevators, 2,700 parking spaces, two restaurants, an auditorium and two sports bar, the Arena has a daring architectural project, signed by the architect Aníbal Coutinho and awarded in 2011 as the best architectural project of Brasil. With a rectangular format and two side stands, the Arena makes it possible for fans to get closer to the field. On the East front, there is a LED panel of 170m x 20m, and on the West front, there is a glass panel made of 1350 pieces. The Arena has two large screens of 30m x 7.5m, the largest in the world in a football stadium.

The Soccer Museum, open in 2008, was created to celebrate the sport that Brazilians are passionate about. The Museum is located in the Pacaembu Stadium, one of the best-known stadiums of São Paulo and fascinates even those who are not entirely a fan. Build in an area of 6,900 m ², the Museum will provide an amazing audiovisual experience. At the Museum, the sport’s history is shown through 18 thematic rooms, 1,500 photographs, 5 hours of videos and other materials. For those who already love soccer, the Museum is a must-see on your trip to Sampa. For those who do not have much interest in the sport, the Museum can completely change your mind once you get to know its space and feel the emotion it transmits in every carefully planned detail.

Beautiful visual arts museum specialized on brazilian artists of the last 200 years. Located on the Liceu de Artes e Ofícios de São Paulo building, the Pinacoteca was open in 1905 and is the oldest art museum in the city of São Paulo. Its art collection has approximately 1900 artistic, bibliographic and archival items. The art gallery displays works such as São Paulo by Tarsila do Amaral and Mestizo by Candido Portinari. In recent years, the museum received important exhibitions, such as Ron Mueck, seen by 402 thousand people. Listed as a historic site, the Parque da Luz and the museum’s garden displays about 50 sculptures of contemporary artists, such as Victor Brecheret Lasar Segall and Amílcar de Castro.

The Museum of Folklore of São José dos Campos is a cultural space of the Cultural Foundation Cassiano Ricardo (FCCR) that works under the management of the Center for Studies of Popular Culture (CECP), through an agreement signed between the parties.